UpLift Inc.

We are digital marketers with deep travel expertise and leverage proven financial technologies to drive success for the world’s biggest travel brands.

UpLift was built from the ground up specifically for travel providers by the same team that created travel meta-search. Our core technology, the UpLift Engine, drives substantial economic improvements for travel suppliers by increasing top line revenue and decreasing transaction costs.

With our flagship product, Pay Monthly, travel providers can enable their customers to buy now but pay later with monthly installment payments offered at the industry’s lowest rates. With this influential new marketing capability, UpLift partners can boost conversion rates, merchandise specific products and increase total trip value.

For marketplace investors, UpLift offers direct access to the prime consumer loan asset class. Through UpLift, investors can achieve superior risk-adjusted returns by purchasing small, purpose-driven personal whole loans.

We are a team of talented travel technologists, digital marketers and fintech experts. If you’re at the top your game and want to help millions of people turn their travel dreams into reality, then contact us about joining the UpLift team.

Brian Barth
Brian BarthCEO
Brian drives business and product strategy, forges and manages relationships with key partners and investors and sets the company’s cultural tone. Prior to co-founding UpLift, Brian was a co-founder, CEO and Director of SideStep, which invented travel meta-search in 1999. SideStep was acquired by Kayak in 2007, which was acquired by Priceline for $1.8B in 2013. Brian has been a board member and advisor of numerous startups and holds an M.S. and B.S. in Electrical Engineering from MIT.
Stu Kelly
Stu KellyCTO
Stu is responsible for product direction and architecture. He has over 25 years of experience in technology as an engineer, co-founder and adviser. Prior co-founding UpLift, Stu co-founded SideStep, where he was the CTO. Stu has also served as an advisor for multiple start-ups. He holds a B.S. in Electrical Engineering and an M.S. from Stanford in the same field.
Chris Vukelich
Chris VukelichSVP of Business Development
Chris develops and manages relationships with UpLift’s travel partners. Before joining the UpLift team, Chris held a variety of senior and executive management roles with leading companies in the travel and payment sectors, including Egencia (Expedia), Travelport, British Airways, Hilton International, eNett and First USA Bank (JP Morgan Chase). He also served on the boards of directors of Viator and UATP. Chris holds a Bachelor of Science in Business Administration from Duquesne University.
Wayne Muesse
Wayne MuesseVP of Engineering
Wayne manages all aspects of UpLift’s product development and operations. Before joining UpLift, he managed core engineering teams at TiVo, SideStep and Netscape. In his early career Wayne focused on object and relational database development at IBM and Informix. Wayne holds a Bachelor’s degree in Computer Science from the University of Texas at Austin.
Patrick Gannon
Patrick GannonVP of Loan Marketplace
Patrick is focused on the payments side of UpLift’s business. He was one of the early employees of Lending Club and has spent more than 20 years developing technology products in the finance industry with companies such as Wells Fargo and JP Morgan. Patrick has also served as an advisor for several start-ups. He holds an MBA in Finance and Strategy from The Wharton School of the University of Pennsylvania and a BS in Mathematics with Computer Science from MIT.
Chris Stacey
Chris StaceyVP of Business Development
Chris develops and manages relationships with UpLift’s travel supplier partners. Prior to joining UpLift, Chris was a director at Allegiant Air, where he was responsible for forging and managing relationships with travel companies that ranged from The Walt Disney Company to Starwood Hotels and Resorts to Enterprise Rent-A-Car. Chris holds a BSc in Political Science from University of Utah.

Board of Directors

Kevin Krone
Kevin KroneChief Marketing Officer, Southwest Airlines
Kevin Krone has 23 years of experience at Southwest Airlines. As vice president and chief marketing officer, he is responsible for all aspects of Southwest’s marketing strategy and execution, including the oversight of the company’s brand development, advertising, promotions, mobile and digital strategy and execution. Prior to his promotion to vice president and chief marketing officer, Krone led marketing, sales and distribution at Southwest. Krone also oversaw the re-launch of the improved Rapid Rewards loyalty program in 2011, which powers one of the most successful VISA© co-brand credit card programs in the world.
Alexander Rosen
Alexander RosenManaging Director, IDG Ventures
Alexander (Alex) Rosen is a Managing Director with IDG Ventures. He combines 20 years of venture capital experience with a deep understanding of technology and software, making him a valuable advisor to Consumer Internet and Enterprise IT companies. He currently serves as board director at Expect Labs (anticipatory computing platform), Krux Digital (audience data control software), Minted (design-driven e-commerce), Smartling (translation management platform), Vidible (video content syndication), and We Heart It (mobile social network).
Robert Soderbery
Robert SoderberySVP Enterprise Products and Solutions, Cisco
Rob Soderbery leads enterprise strategy, solutions, products and go-to-market for Cisco’s Development organization. Soderbery is also responsible for two important Cisco teams. The Internet of Things group builds rugged, connected solutions for vertical markets—such as manufacturing, energy production and distribution, transportation, city governments, and retail—as well as for horizontal applications like machine-to-machine communications, physical safety and security, and big data analytics. The Cloud Networking group, based on the 2012 acquisition of Meraki, simplifies network operations by managing the network infrastructure via the cloud.