Branding 2016-11-17T21:43:21+00:00

UpLift Brand Guidelines

If you are interested in referring to UpLift or its products, this document will help you do so in a way that we will approve.

Our logo

UpLift

Here is the UpLift logo on white background in three different sizes: 720×360, 360×180, 180×90

And here is the UpLift logo on our indigo background, also in three different sizes: 720×360, 360×180, 180×90

Pay Monthly

If you are referring to Pay Monthly in any format other than a text reference, you must reference Pay Monthly together with the UpLift logo:

Thanks for not embellishing the logo with shadows, patterns or intricate backgrounds.

Colors

UpLift Indigo

#3700b4

rgb(55, 0, 180)

Electric Blue

#597dff

rgb(89, 125, 255)

Fonts

Our primary typeface is Source Sans Pro and was created by Paul D. Hunt in 2012.

In writing

In “UpLift,” the “U” and “L” are always capitalized.

In “Pay Monthly,” the “P” and “M” are always capitalized. “Pay” and “Monthly” are separate words.

Use of our brand materials

In general

Please don’t use our name, logos, or screenshots (“brand materials”) in ways that may be confusing, misleading, or suggest our sponsorship, endorsement, or affiliation. And please don’t edit or change the UpLift logo — we like it how it is!

Advertising, promotional, and sales materials

Please check in with us before using our logo on websites, products, packaging, manuals, or for other commercial or product use.

Education and instruction (books, guides, publications, and conferences)

You can use our brand materials for educational and instructional purposes, but please remember that it shouldn’t be confusing or misleading, or suggest our sponsorship.

Also remember to include this statement (or something like it) in your printed materials:
{Name} is not affiliated with or otherwise sponsored by UpLift, Inc.

Products, websites, names and logos

Please don’t use our name as a part of your company or service name, website name, trade name, or product name. Don’t use our logo or incorporate our logo into yours. Don’t use a domain name containing “UpLift” or any confusingly similar words.

Linking to UpLift

If you use UpLift and want to use our logo to link to our site, you can use our logo if it meets the rest of these guidelines.

More questions?

Feel free to email info@uplift.com. It helps if you send a mockup of your intended use so we can be specific in our response. We’ll do our best to get back to you ASAP but please give us one week to answer your email. Please note that no response doesn’t mean approval and that we’re currently only able to respond to inquiries made in English.

By using UpLift brand materials, you agree to the UpLift Terms of Use, these UpLift branding guidelines, and all UpLift rules and policies, as may be updated from time to time. You also acknowledge that UpLift is the sole owner of UpLift trademarks, promise not to interfere with UpLift’s rights in them, and acknowledge that goodwill derived from their use accrues only to UpLift. UpLift may review use of the branding materials at any time and reserves the right to terminate or modify any use.