UpLift optimizes the use of rewards to incentivize customer behaviors.

UpLift’s partners are using the platform in a variety of applications such as:

  • Payment choice
  • Channel choice
  • Cross-selling
  • Upselling
  • Trial of new offerings
  • Deeper engagement

UpLift delivers better customer results at a lower cost.


Optimizing Incentives


Incentive ⇨

Opportunity Value

Conversion Rate

Profit Per Sale

The UpLift platform maximizes the ratio of customers’ perceived value to cost by using predictive analytics to select from among many possible rewards.  The UpLift rewards platform supports any type of miles, points, in-kind rewards, virtual rewards and even badges.

Although economics typically favor partners’ using their own reward currencies, 3rd party rewards are supported and can increase performance in cases where the end customer has a reward type preference.  UpLift is completely focused on providing a technology platform for partners and thus does not offer any sort of UpLift-branded points system.


Working with UpLift

Our highly flexible cloud-based platform and plug-in technology makes it easy to get started and see results immediately.

UpLift has experience working with for-profit and non-profit organizations and has domain expertise across many industries, including travel, hotels, retail, and payments. Deep industry knowledge means we understand your goals and how to drive the metrics you care about.